NetsGC has added eyewear brand Zenni to its partnership portfolio, the team announced today.
The team will wear jerseys featuring the Zenni logo that will also appear on the uniforms worn by each of NetsGC’s in-game avatars. Zenni branding will additionally be featured within the game throughout the remainder of the season both on NetsGC’s home court and through visual courtside signage.
NetsGC general manager and head coach Ivan “OGKINGCURT” Curtiss will be incorporate the partnership with Zenni in his “The #OG2CENTS Podcast.” The Nets’ second-year head coach will wear Zenni frames during podcast streams and integrate Zenni promotions into each podcast episode
“NetsGC is proud to be the first NBA 2K League team to partner with Zenni,” said Josh Pruss, Head of NetsGC Business Operations and Senior Vice President of Global Partnerships, BSE Global. “In competitive gaming, players are always looking for a competitive edge, and reducing eye strain is an important aspect in improving overall gaming performance. We’re excited to have Zenni as NetsGC’s Official Eyewear Partner and work alongside them to elevate the importance of eye protection and eye health within the gaming community.”
Additional content coming from Zenni and NetsGC includes a Film Room Content Series that will break down previous NetsGC matchups and assist the team in preparing for upcoming opponents, as well as a NetsGC x Blokz social promotion featuring highlights of the best in-game blocks over the course of the season. Zenni will also serve as the presenting sponsor of NetsGC Game Day social posts.
The partnership with NetsGC is Zenni’s first NBA 2K League partnership. The company previously partnered with the Houston Outlaws, Pittsburgh Knights and Lux Gaming, and is the official Eyewear Partner of the Chicago Bulls and San Francisco 49ers.
“We’re looking forward to adding another member of our Zenni Gaming family and doing that with the NBA 2K League and NetsGC,” said Sean Pate, Zenni’s Brand Communications Officer. “We’re excited to connect with another new audience and creating engaging content for NetsGC and NBA 2K League fans alike. As with all our esports partnerships, we’ll focus on introducing our Blokz blue light blocking lens technology to emphasize the importance of eye health for gamers of all skill levels.”
NetsGC tips off its season on Friday, May 29 against Mavs Gaming (4-2). The team added Kory “Chess” Taylor to its roster following the season suspension of Randolph “Rando” Moreno during the preseason.