Two days before the season three NBA 2K League draft, Hyper X made a pick of its own when it announced that Mavs Gaming star Dimez would be joining the Hyper X Heroes Ambassador Program.
THIS IS IT EVERYONE! The amazing news I couldn’t wait to share. Super Excited to be a brand ambassador for @HyperX as I’ll be part of the HyperX Heroes ambassador program! #HyperXFamily We’re All Gamers. 🎮🎧🏀
A connection between the first overall pick in the inaugural season of the NBA 2K League and the company that manufactures the only headset you’ve ever seen him wear in the league was, seemingly, a matter of time. Dimez’s stick skills and desire to win are unquestioned, and being the league’s inaugural top pick makes him a clear choice to be the first NBA 2K League player to partner with the league’s headset sponsor. The league itself takes a leap forward alongside Dimez, showing that while there are owners, general managers and parent companies, the NBA as a players’ league can begin to replicate itself on the NBA 2K League level.
“I’m thrilled for Dimez, and HyperX is a partner of the league as well,” league Managing Director Brendan Donohue said at the draft. “So they’re doubling down, and really it’s our first player endorsement, so having Dimez—you’ll see—having Dimez in Times Square on big boards, like that’s an amazing moment for the league in terms of just taking that next step.”
When asked about the staying power of the NBA 2K League in 2018, NBA Commissioner Adam Silver told ESPN, “We view this as the same way as those other leagues. It’s something that we’re going to develop over a very long time, and we’re building this league as something that’s going to be around forever.” Endorsements like the Hyper X partnership with Dimez will allow the NBA 2K League to showcase its talent to the public at large.
Dimez also joins hoopers De’Aaron Fox and Gordon Hayward to bring Hyper X’s NBA athlete total to three. So far, the only Hyper X Hero to see his animated likeness in a commercial is Hayward, but the other two will likely see their time come in the near future. Dimez joins the family alongside gamers Pokimane, Daigo Umehara, Lirik and Unit Lost. While Dimez is the first NBA 2K League player to join the ranks, he may not be the last.