Mavs Gaming has partnered with DUDE Wipes in a deal that makes DUDE Wipes the team’s jersey patch partner for the 2020 season, the team announced Tuesday.
With every parent NBA team enjoying revenue from having a company advertising patch on their jerseys, Mark Cuban decided to hop into the fray with a slightly different approach. Last season, Mavs Gaming featured Mavericks jersey-patch partner 5Miles on their uniforms, but the partnership concluded after the NBA 2K League season, leaving the Mavs in search of a new jersey patch partner.
“We’re thrilled to announce our partnership with the DUDES,” Mavericks owner Mark Cuban stated. “Both dude wipes [sic] and Mavs gaming represent fun, results and of course the ultimate in cleanliness anywhere!”
Cuban is to some extent paying himself in this venture, as he owns 25 percent of DUDES after coming to the rescue in dramatic fashion to accept the initial venture offer from founders Sean Riley, Brian Wilkin, Ryan Meegan and Jeff Klimkowski. That offer: 25 percent ownership of the company for a $300,000 investment.
“DUDE is really excited to partner with Mavs Gaming for the 2020 NBA 2K League season,” DUDE Wipes co-founder Ryan Meegan said in a statement on Mavs.com. “We’ve been looking to advertise in the esports market for a couple years now and thought what better way to initially promote our brand in the space than with Mark and the Mavs Gaming franchise.”
According to the Mavs, fans should expect weekly highlight videos, Mavs Gaming Food Network Presented by DUDE, Top 5 Series, “Pizza with Pete,” Twitch branding & product promotional giveaways, and promotional posts throughout the NBA 2K season centered around the new partnership.