In the NBA 2K League franchise game, Raynor Gaming is close to earning its takeover badge.
Bucks Gaming announced it is the latest franchise in the league to make Raynor its official chair provider. That makes seven of the 22 franchises, in addition to the league itself, that have sponsorship deals with Raynor.
The Raynor squad now includes:
- 76ers GC
- Bucks Gaming
- Cavs Legion GC
- Celtics Crossover Gaming
- Hawks Talon GC
- T-Wolves Gaming
- NetsGC
Vertagear, which had a deal with Bucks Gaming during the league’s first season, provides the chairs for Heat Check Gaming’s training facility. GTOmegaRacing and Secretlab also have chair provider deals with NBA 2K League teams.
Perhaps the bigger news, however, is that Raynor now has franchise-specific chairs for each of the league’s 22 franchises available for sale to the general public. Like Scuf Gaming, Raynor has the rights to each franchise’s branding through its league partnership despite the fact it doesn’t have sponsorship deals with each individual franchise.
Because of its prominence with the league itself and the fact that it has franchise-level partnerships with a third of the league’s teams, Raynor could be considered the one of the top four preeminent endemic sponsors of the NBA 2K League. It has stiff competition in Alienware, HyperX and Scuf for the top spot, but Raynor’s current footprint on the league is indisputable.
Not only does Raynor have brand awareness in the NBA 2K League studio, but in the local training facilities of its seven franchise partners as well. As franchises branch out into their local communities and draw new fans into their facilities there, like Cavs Legion GC has done with its esports center, that means new sets of eyes on the Raynor brand across the country.
For franchises like Bucks Gaming, partnering with Raynor means one less expense to carry on top of whatever monetary value Raynor’s sponsorship provides. Last season was a dream scenario for Raynor Gaming, as both of the two Finals teams were partners.
With each franchise Raynor adds, it increases the chances of that happening again. It’s a strong argument that Raynor provides teams with an edge.
