Photo: Patrick Maloney/maloneymedia.net
T-Wolves Gaming has added Patrick Maloney as its videographer, adding to its already impressive front office and content team.
Maloney, best known for his sharp, brand-oriented content, is also a contractor for Cavs Legion GC, who advanced to the semifinals in the first season of the NBA 2K League. He also produces esports content for Mike LaBelle, the New York Red Bulls’ eMLS professional, and for esports organization Tempo Storm. With the T-Wolves, Maloney will work with Content Coordinator Raenah Hawkins, whom the team hired in advance of its first season in the league as an expansion team.
DIMER asked Maloney about his experience in the NBA 2K League, his new role with the T-Wolves and producing esports content as a whole.
DIMER: Explain your new role with the T-Wolves and how you’ll integrate it alongside the Cavs role.
Patrick Maloney: By contract I work for both teams as an in-studio content creator. For the T-Wolves my main focus is capturing video content for them to use. For the Cavs, my role consists of photography, a little video here and there, and social media management during the matches.
DIMER: What’s it like to be an NBA 2K League videographer?
PM: It’s honestly surreal, I’ve dreamed of going to gaming events and capturing the vibes of them since I was literally 14-15 years old. I’ve been doing gaming content creation since 2012 and have loved doing it ever since I started. I’ve worked for plenty of esports teams, but never one that could truly afford to fly me anywhere, and living in New Jersey wasn’t ideal for esports at the time. As soon as I heard about the NBA 2K League I began my grind, advanced my craft and now find myself working for two NBA organizations while still going to college.
DIMER: What sets you apart as a content creator? What’s your favorite thing about it?
PM: I think what sets me apart is my efficiency and work ethic—my bosses can attest to this—I am very quick at doing what I do, which is important nowadays in the world of social media. Everybody wants to see what’s happening in the moment with no delay, and that’s what I provide while still bringing the quality to the table. If you ever see the background of the 2K matches I’m either holding my camera up or on my phone editing the photos/videos I just took.
My favorite part of it all is the people I meet. I have met people that I consider some of my best friends. I don’t connect well to many people, but being in a scene of people who all share one passion is so inviting and so motivating that it gives me a sense of happiness that’s not found anywhere else, which I’m super thankful for.
