Image via NBA.com
The Sacramento Kings became the fifth NBA team to unveil its NBA 2K League franchise name and logo on Tuesday with the release of Kings Guard Gaming via a press release.
“We are thrilled to be among the first teams to compete in the NBA 2K League,” said Sacramento Kings Co-Owner and Chairman Vivek Ranadivé in the press release. “We have always viewed basketball as a global sport, and esports makes the game more universally accessible. Technology is a powerful tool to reach new fans and broaden our audience, and that’s exactly what we believe will happen with our Kings Guard esports team.”
A video explaining the logo’s creation by RARE Designs was also included in the release.